Fødevaredagen’24
FD24 (Food Day) is an annual conference, organised by The Danish Agriculture & Food Council, bringing together decision-makers from five sectors to set the agenda for the Danish food industry. The 2024 theme, “The Future of Food”, was translated into a visual concept that framed the day.
The concept draws inspiration from the celestial visual language found in the work of Mathieu Levesque, Noah Witenoff, Studio Lernert & Sander, and Trells Data by A Friend of Mine.
Graphic elements and mock-ups were developed using Ai-tools: Adobe Firefly and ChatGPT.
The visual system is built around three primary shapes: The disk, the cube, and the sphere. A structured prompt approach ensured consistent output across five sets of paired food elements, each representing one of the Agriculture & Food Council’s five sectors.
The geometric forms reflect the industry’s shift towards fortified, consumer-focused food solutions, intentionally moving away from associations with raw ingredients and producers.
Braulein
Team
Trine Lomholt Bruun