Brand Identity

Designer and Illustrator

Made with
Sofie Bergkvist, founder of The Yoni Cup


The Yoni Cup is the socially and enviromentally concious menstrual cup; a reusable alternative to pads and tampons, supporting women with limited access to period care products.

In Sanskrit, yoni refers to the divine passage, or the source of life. It refers to both the physical and the spiritual worlds, a temple where the divine female essence is honoured.

Role: Supported the founder in turning a business idea into a prosperous start-up. I worked closely with Sofie in developing a visual direction and identity, which she would later adapt across packaging and photoshoots.