Field
Brand identity
Role
Strategic & Creative Lead
Team: Leah Horstmann (Project Lead)
Year
2023
Brand identity
Role
Strategic & Creative Lead
Team: Leah Horstmann (Project Lead)
Year
2023
Challenge
With consumers increasingly seeking Australian-grown and sustainable produce, Sunshine Mangoes needed a fresh brand identity to stand out in a competitive market and connect with their customers.
Insight
Mango season signals the start of summer — the season of sun-kissed, blushing cheeks.
Idea
Celebrate the sunny side of life.
Execution
A vibrant magenta tray was designed to grab shoppers’ attention, amplifying the mangoes’ perfect pink blush and evoking the warm, joyful essence of summer.
Role
Led the packaging project from initial scoping, concepting, client communication to setting up finished artwork, liaising with printers and delivering print-ready artwork.
With consumers increasingly seeking Australian-grown and sustainable produce, Sunshine Mangoes needed a fresh brand identity to stand out in a competitive market and connect with their customers.
Insight
Mango season signals the start of summer — the season of sun-kissed, blushing cheeks.
Idea
Celebrate the sunny side of life.
Execution
A vibrant magenta tray was designed to grab shoppers’ attention, amplifying the mangoes’ perfect pink blush and evoking the warm, joyful essence of summer.
Role
Led the packaging project from initial scoping, concepting, client communication to setting up finished artwork, liaising with printers and delivering print-ready artwork.
During the discovery phase, I explored mango trays and trends from the past that have influenced the industry as we know it today.
Image credit: Cartonographer
Image credit: Cartonographer