Field
Brand identity
Role
Strategic & Creative Lead
Team: Leah Horstmann (Project Lead)
Year
2023
Brand identity
Role
Strategic & Creative Lead
Team: Leah Horstmann (Project Lead)
Year
2023
Lovingly grown under the Queensland sun and picked with perfectly blushed sun-kissed cheeks, Sunshine Mangoes make every bite a moment to cherish.
Role: In close collaboration with the client, I developed a brand new identity inspired by the blush of their mangoes.
![](https://freight.cargo.site/t/original/i/f18696ea9a30f4ec0aec917e309c39339497ccfbf1f399f2a5afb78c75816709/Eat-Street-Northshore-2.jpg)
![](https://freight.cargo.site/t/original/i/d8d9b8b27679e4745783b9eb7c41abf5484ff62cd4befad875566222efd72e15/Sunshine-Mangoes-Business-Card-Mockup-1920x1280.jpg)
![](https://freight.cargo.site/t/original/i/ec9b90a3488da9de38ce7474123345a3ce059c0264514ac9f58e701d6aa586f9/Sunshine-Mangoes-Fruit-Sticker-Mockup.jpg)
![](https://freight.cargo.site/t/original/i/25f05e61b700b2da568592e0cefd8ca16e69ee3070e08765ca80a7572a0b4bc6/Sunshine-Mangoes-Embroidered-Mockup.jpg)
![](https://freight.cargo.site/t/original/i/982eb47fabe48f0aa7b6865e3be0d40e77e9c1b4175a441f465b85ea3212d6ad/Sunshine-Mangoes-Style-Guide-Overview-1920x1280.jpg)
During the discovery phase, I explored mango trays and trends from the past that have influenced the industry as we know it today.
Image credit: Cartonographer
Image credit: Cartonographer