Field
Brand identity

Role
Strategic and Creative Lead

Team: Leah Horstmann (Project Lead), Catherine Clark (UI– and Packaging Designer), Melissa Madigan (SEO and Copywriter) 

Year
2022

Rising more than 700meters above sea level lie the Atherton Tablelands, where the soil is rich, fields are green and birds fly high. For 85 years Aussies have enjoyed fresh produce from the sunny side of Rocky Creek Orchards. Where goodness grows.

Role: In close collaboration with the team I developed an identity system with logos, colours, fonts, illustrations and animated graphics for the brand, which was executed across 4 produce lines.