Field
Art direction

School
The Scandinavian Design College


Year
2021

Poster design for a made-up ted-talk about Alzheimer’s disease.


Facts
Alzheimer’s disease is the most common form of dementia, affecting up to 70% of all people with dementia. The disease damages the brain, resulting in weakened memory, thinking and behaviour.

Insight 
As a person’s memory slips away their identity is fragmented, becoming but a shadow of their former selves.

Idea
Let’s show what a fading memory and meaning feels like.