Art direction

The Scandinavian Design College


As a person’s memory slips away their identity is fragmented, becoming but a shadow of their former selves.

Alzheimer’s disease is the most common form of dementia, affecting up to 70% of all people with dementia. The disease damages the brain, resulting in weakened memory, thinking and behaviour. How does Alzheimer’s disease feel? The poster tries to capture the emotional and physical effect of this disease. When suffering from Alzheimer’s, memory and meaning fade away.