Field
Art direction

School
The Danish School Of Advertising

Team 
Jacob Dyrbye, Line Gommesen, Camilla Hjøllund,
Sofie Mogensen, Sofie Stavnsbo

Year
2025

Next stop — a smoke-free life

For this year's OOH challenge, we wanted to kick off the new year by inspiring people to give old habits the boot. The idea was a giant cigarette bud rolling through the streets of Copenhagen.