Next stop
– a smoke-free life

For this year's Out Of Home challenge, we wanted to kick off the new year by inspiring people to give old habits the boot. The idea was a giant cigarette bud rolling through the streets of Copenhagen.





2025

The Danish School Of Advertising

Team
Jacob Dyrbye, Line Gommesen, Camilla Hjøllund,
Sofie Mogensen, Sofie Stavnsbo